Content may be king, but if I don’t get in at least one ski trip per year I get grumpy.
And so do the kids. That’s them above. We went to Voss in Norway. It was a green ski trip. Instead of flying to Geneva or all the way to the US - our usual ski destination - we took a ferry from Newcastle to Bergen, and a train from Bergen to Voss.
The weather gods - would that be Thor, then? - looked kindly on us. Loads of deep snow, and some beautiful Spring weather. As a bonus the slopes were virtually deserted.
The idea flickers across your medial prefrontal cortext, that part of the brain the neuromarketers are always trying to get to, Hey, maybe I could get fit and healthy by biking to work like Jim. For $369 a year and whatever gas money I’d save by not driving I could buy a really nice bike. Until this State Farm ad interrupted the ballgame I was watching on TV, it never even occurred to me that I could bike to the office park.
“Start saving your way.” And thus idea is implanted: I’m going to start saving by biking to work every once in a while. Thanks, State Farm.
Not all ad agencies are anti-bike, pay them and they’ll promote anything. Sometimes they come up with decent, pro-bike ads for their mainstream clients, such as:
POUND: “I don’t pre-judge cases. I’m enough of a lawyer to know that there’s a process. What I do react to is when you get all kinds of shit attacking the methods and saying that the system is biased against athletes. All those sorts of things were coming out of the Landis camp. I don’t sit back and turn the other cheek again and again and again. I say they’re talking bullshit and here’s why.”
News of the weird: The top Google result for ‘dick virgins’ is Cyclingnews.com, with the rest not being quite so nice.
“Dick Pound IS a member of the CAS Court and has been for some time, including the time during which he was Chair of WADA.
“Richard Young [Outside counsel and lead attorney for USADA in the Landis case] is also a member of that court…CAS is hopelessly compromised.
“Their world is quite small. We have to accept their draftsmanship of rules, with their prosecution of cases they feel constitute a violation of rules they created and their judging of their own draftsmanship,decision to prosecute and application of ‘law’ they created to cases they deem a violation of those ‘laws’.
“Now we understand that they also and finally review their decisions as appellate judges of their own draftsmanship, prosecution, and application of their law to cases they prosecute as violations of that law.
“It is small wonder that Richard Young is so adamant about the ‘guilt’ of athletes he prosecutes to the point where he virtually testifies himself. He wrote the law. He knows the standards he wrote. He knows HIS laws and standards were violated.
“As judge, he would know much more about the subject matter than pesky things like presentation of evidence and cross examination and credibility of witnesses and impartial evaluation of science.
“[There's] actual conflict of interest inherent in this bizarre adjudicative system.”