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India’s $2500 Tato Nano - the world’s cheapest new car - has been all over the media. But at the same Delhi Auto Expo where the Nano was launched there weren’t hordes of paparazzi on the FireFox Bikes booth.
FireFox is the Indian distributor of Trek bikes. It was exhibiting the Madone 5.2…which costs exactly the same as the Nano.
FireFox MD Shiv Inder Singh said:
“Madone 5.2 can take you to places where the Nano cannot and with its 20 high-speed gears, it is much faster than the small wonder [that is Tata Nano].”
The Nano has a 650cc engine and could lead to a lot of Indians becoming car owners for the first time, not a prospect welcomed in the West: do as we say, not as we do.
“In a few years, you will have to dump your car for a cycle to travel. With the number of vehicles on Delhi roads crossing the five million mark, maybe this is just the time?” sighed Singh.