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BikeBiz stable-mate gets Chopper out
As the executive editor of BikeBiz I get to hand out the Industry Achievement Award at October’s BikeBiz Awards 2008, which will be held alongside the Cycle Show.
BikeBiz is owned by Intent Media of Hertford and this publishing company has a bunch of market-dominating trade mags, including MCV, a weekly trade mag for the gaming industry.
This mag held its awards bash in London last week and kicked off the posh event with a brilliant video, featuring gaming industry bigwigs singing and playing air-guitar. I love the fact there’s a bike reference right at the start of the vid. The Nintendo marketing team dressed up as school kids and one exec puffed and panted on a Raleigh Chopper.
It’s an extremely well-produced video and will be required viewing for industry types. I’m chuffed that I sold BikeBiz to such a top-notch outfit.
