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ITV adds ‘red button’ to Tour of Britain coverage
ITV Sport has a deal with Vsquared TV for the rights to broadcast the Tour of Ireland 2008 and a deal with Tour of Britain Ltd. for the right to broadcast the Tour of Britain.
ITV4 is currently running a highlights package for the Tour de France.
The Tour of Britain has previously been televised by the BBC, but only once the Tour has all but finished. ITV will broadcast a daily highlights programme of both the Tours of Ireland and Britain on ITV4, Men and Motors, itv.com and ITV mobile as well as new, live coverage via a red button interactive service.
The Tour of Ireland will take place 27th to 31st August and the Tour of Britain on the 7th to 14th September 2008. The Tour of Britain will visit my hometown of Newcastle.
