This entry was posted on Friday, November 28th, 2008 at 1:30 pm and is filed under Bicycle history, Bicycle technology, Folding bikes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Check this 1983 TV advert for Bickerton folding bikes. Brompton wasn’t the only British folding bike maker of the time.
The advert was put together for Bickerton Rowlinson Ltd by Sharps advertising, who subsequently became Dorland (part of Saatchi and Saatchi). I don’t think the scriptwriter won any awards for this ad, but you got to love the idea of putting a nun on a bike.
The ad aired on national telly. It went out on the young Channel 4. Bickerton scored a great deal because there was an actor’s union strike at the time and few ads were able to beat the Equity blockade.
Mark Bickerton, son of the bike’s inventor, said:
“The name Bickerton is still synonymous with folding bikes, and it is amazing how many people still remember this advert 24 years on.”
“For years, I have been searching for a copy of this advert and the other day someone e-mailed me with a digital copy. It’s a little bit of history.”
Mark Bickerton has been the UK agent/importer of Dahon folding bikes since the mid-1980s.