Boardman Bikes: the first pix

Halfords has today reported it has reached an agreement with Britain’s Olympic gold-medal winning Chris Boardman to market a range of bikes and accessories using his name. I’ve placed the main story on BikeBiz.com.

And here are the first pix of the new bikes - and the great man himself. The bikes and accessories will be available through half of the UK’s Halfords stores and the company’s IBD-style Bikehut stores.

In 2008, there will be an ‘elite’ range of cboardman bikes aimed at the top-end of the market, including top-end road and time trial bikes. These will be available from 25+ independent bike dealers in the UK, and there will be worldwide availability also.

More details on Boardmanbikes.com.

PIX: VisMedia