Out of the mouths of babes & cabbies

Axa, the car insurance company, doesn’t just have an that stores insurance details and proffers crash info, it has commissioned a whole bunch of videos to promote its ‘Respect on the Road’campaign.

As well as a video showing typical ‘road rage’ language and behaviour acted out by tots, there’s a whole series featuring a cab driver. Yes, that paragon of road safety, a cab driver. Funnily enough, he hates speed bumps.





The AXA Respect On The Road campaign has a growing number of ‘Cab Cam’ videos featuring a taxi driver eliciting views from his passengers. At least two of the videos feature views about cyclists.

Michael likes bikes, but only in good weather:



Tony reckons cyclists cause accidents:



David is “not a big fan of cyclists”:



AXA Car Insurance is going big into the social media space. It has a as well as the microsite.

This is a sponsored post: clearly Axa wants its campaign to spread virally, including on blogs aimed at cyclists.

AXA said its campaign is to…

“…try and bring courtesy and respect back to British roads. All too often inexperienced drivers give themselves away behind the wheel of a car; they lose their manners and sometimes their marbles too. Respect on the road is an issue people genuinely care about; with your help AXA want to highlight the state of disrespectful and sometimes dangerous driving practices in the UK through debate and discussion which will be largely hosted on Facebook.”

And top marks to that cabbie: unbelieveably, he never once said “cyclists don’t pay road tax.”