Viva Cross-Vegas


Steve Jobs won’t be pleased. I failed to convert Lance Armstrong to the iPhone. The world’s most famous cyclist was warming up on a static bike next to his team bus in a parking lot in Las Vegas and was taking the opportunity to do some texting on his Blackberry.

Maybe the SMS was to Bill Clinton? Lance had been with him that morning at the Clinton Global Initiative meeting in New York. It was at this meeting that the seven times Tour de France winner had officially announced his return to cycling, and revealed the ramping up of his cancer charity efforts.

As a recent convert to the cult of the Mac mobile I tried to iProselytise the Texan. Would he not prefer an iPhone, I asked.

“No, I like my Blackberry too much. You can’t type with the iPhone, the keys are too fiddly.”

This kind of pre-race small talk is unusual for Lance. Once in ‘the zone’, he’s generally monosyllabic.


Tonight, he was chatty. He was full of smiles. He was starting his comeback on a floodlit grass-and-dust soccer field, six miles from the Las Vegas strip, but he wasn’t in it to win it. He hadn’t even shaved his legs for the occasion.

“I just love racing my bike,” he said.

The next day it would be confirmed he was going to be riding for the Kazakh team Astana. Tonight he was in Livestrong livery, black and yellow kit to publicise his cancer charity. He might not have been planning on being a contender in his comeback race but he was in good shape, not an ounce of excess fat on his skinny frame. His yellow wristband – the rubber charity bracelet that spawned them all – was loose.

He was about to ride CrossVegas, the second running of a cyclo-cross race timed to coincide with Interbike, the annual North American trade show for bicycles. Cyclo-cross is a winter sport, associated with ice-crusted mud and beered-up spectators.

Event sponsor Dale’s Pale Ale lubricated the CrossVegas spectators but the City of Lost Wages doesn’t do winter. The thick and matted grass at the Desert Breeze Soccer Complex is sewn into the dusty ground, the night was hot, mud but a dream.


I asked Lance how many cyclo-cross races he had ever done.


Then he looked me in the eye, and mock fiercely, said: “Un…de…feated.”

It wasn’t to be three in a row for Lance. He had just got off a jet from New York an hour before the race and isn’t a born CXer so his 22nd position was respectable. The 15,000 spectators had cheered his every passing lap as if he was in the lead. The prodigal son had returned.

I was at Interbike to oggle the bicycles but had smuggled myself on to the start list for CrossVegas a couple of weeks previously, long before it was known Lance would make a place on the start sheet such a big deal.

Cross at CrossVegas
CR pic by Dan Ellmore.

I rode in the Wheelers and Dealers event, for industry whippets: people like Dave Lawrence of Shimano, Gary Erickson of Clif Bar and Ben Capron of Specialized.

I’m no whippet, but I felt like one for the night. Jake Heilbron, the owner of Kona Bicycles, supplied me with a 2009 Jake the Snake. I had a team trailer hang-out, a team mechanic to switch my brakes around (why do Americans insist on operating the front brake via the left lever?), and a team fridge from which I could snaffle as much Snapple as I wanted.

I was adequately hydrated on a boiling hot night, but I wasn’t a terribly impressive member of Team Kona. I shan’t be getting a pro contract any time soon. In short, I sucked. I came 79th out of 98 riders, although I was third in the media category. (There were four journalists riding).

A glass half-full scan of the nationalities of the starters revealed my chance for cycling glory. For the rest of my born days I will be able to brag I was the fastest British finisher in my race on the famous night when Lance Armstrong kick-started his comeback. OK, I was the only British entrant, but I’m not always strong on details.

Testing, testing, one, two, three

Regular readers of this blog will know that I’ve been trialling some cover designs for the Bike to Work Book. There have been some excellent suggestions and all the comments are taken on board. The cover has gone through a number of revisions, as seen here.

I’ve now had in a third-party submission from Daryl Edgecombe of printer-cum-design-agency Colourbox. I like it, but mainly as a graphic to be used in the book and maybe the back cover. However, what do you think?


On his blog, Daryl writes:

Carlton Reid has offered his book cover up for some feedback. This is a great idea which I admire, and a great way to gather some opinions before print (there’s not an awful lot you can do afterwards!). You can’t please all of the people all of the time, and I don’t envy Carlton’s job of sifting through the various comments! Bit worried he’ll end up with Frankenstein’s monster but from his replies so far, I think he has a fantastic attitude towards the task in hand.

Daryl is right, it’s a tough job sifting through the comments, and working out which I agree with and which I don’t. Right now, the cover is a work-in-progress and I’m still waiting for some commissioned photographs to come in. If they fit the space and the brief, they could be cover material.

So, please bear with us (the book is co-published by myself and Tim Grahl) while we agonise over the perfect cover. Would you prefer people on the cover or simple graphic images? It’s interesting that Paul Dorn of the US is going with a very simple graphic (and very similar strapline text) for his book, The Bike to Work Guide.