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Crumpler bags of Australia was started in 1995 by three bike messengers. This weekend sees the US and Australian Crumpler stores exchanging softgoods for hard liquor. The Crumpler founders say bartering is commonplace in bike messenger circles.
The Beer for Bags promotion garners lots of publicity, such as coverage in the New York Times and this news clip from CNN:
This year’s B4B promotion in New York is being flagged by four Oz riders cycling the streets of Manhattan attached to billboards that read â€œBring Us Your Beer.â€