This entry was posted on Friday, June 15th, 2007 at 9:42 am and is filed under Bicycle advocacy, Podcasts, Video podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Last year the CTC Charitible Trust won a grant of £295,000 from Defra’s Tomorrow’s Climate Today’s Challenge programme to produce and distribute a cinema advert extoling the virtues of cycling as a means to tackle climage change.
The 60-second ad - with a very nice derriere - will have its premiere at a special screening at the Prince Charles Cinema, Leicester Square, London on Monday 18th June. The ad will be followed by Al Gore’s An Inconvenient Truth.
‘Cycle Hero’ will be shown in cinemas across the UK from June 30th for six weeks, reaching an estimated audience of over 3 million people.
There’s lots of background info on the advert at CycleHero.com. You can watch the ad on that site or you could download it to your iPod via the Quickrelease.tv podcast on iTunes. Don’t have iTunes but have Quicktime? Here’s the link to a direct download of the .M4V file. Want it on your cellphone? Download from here and then sync in the usual way.
The advert stars American actress Genevieve Love Lake â€“ she of the very nice derriere, seen fleetingly, in Lycra, at the start of the ad â€“ as the Cycle Hero. She lives, works and cycles in London.
She said: “I am a keen cyclist and it was great to film the cycling scenes along with the other stars of the ad and the hundreds of cycling extras. As a model and actress I like to keep fit, so knowing I can count calories while counting carbon helps me feel a whole lot better. Knowing that simple - and fun - things like cycling can really make a difference in tackling global warming is so cool.”