Transport for London spends its bicycle-promoting cash on more than just bank-subsidised bike hire schemes and pots of blue paint. Wonderfully, it also commissions films and songs like this:
The song is by producer and DJ, Mark Ronson.
And here’s one starring Dermot O’Leary on a folding bike talking about ‘head space’:
Of the five riders in the top video, only two are shown wearing helmets. There are no hi-vis jackets or glum faces. TfL has gone out to capture the joy of cycling…and has succeeded. The other films in the series can be found on TfL’s YouTube page.