Hotel hopes to land PR plug with BonkBike

According to a press release from Travelodge, the budget hotel chain has “launched the world’s first Kipshaw service, which enables guests to have a snooze whilst travelling from the hotel to their destination within central London.”

Snooze? Missed a trick surely? It’s not a Kipshaw, it’s a BonkBike!

The service has been designed to celebrate the budget chain’s flagship hotel opening, at City Road, London.

The kipshaw is a standard Cycles Maximus trike with a duvet draped over some cushions. However, chances are it will be picked up by the mainstream media and described as an innovation rather than a PR stunt. UPDATE: The Sun has today run with yesterday’s release, calling the kipshaw an “invention.”

Here’s more from the original release:

The bespoke Kipshaw is a bicycle rickshaw that comes complete with a single bed, mattress, duvet and pillow. The service is free for guests staying at London City Road Travelodge. There are two Kipshaw’s and bookings are taken on a first come basics at reception.

London City Road Travelodge is a Grade II listed building, famously known as the former headquarters for Singer, the sewing machine manufacturer. Over the last 18 months, it has been converted into Travelodge’s largest hotel with 392 rooms, Bar Café and six meeting rooms at a cost of £60 million.

To mark the hotel’s opening 27,000 rooms are being offered at £15, £26 and £49 per night from now till end of December 2007. To book just visit