“There’s something in the air…” about cycling

Matt Seaton, The Guardian’s cycling scribe, gave the keynote speech at ‘Marketing and Promoting Cycling’, a conference at the University of Bolton on 3rd April 2007.

He has strong views on jumping red lights and Tory leader David Cameron’s cycling credentials. He also believes we’re at a tipping point, with cycling about to go mainstream in the UK. I sat at the front of the audience and videoed Matt’s talk.

As well as having an influential weekly column in the Granuiad, Matt is the author of the brilliant Escape Artist: Life from the Saddle and On Your Bike: the Complete Guide to Cycling. In July, a compilation of his Guardian articles will be available in book form as Two Wheels. He also writes for Rapha’s Rouleur magazine. His latest article is The Nearly Performance.

The 10-minute video below is brought to you in association with Ultimate Pursuits.