Bike to Work Book tweaked

The main Bike to Work Book sampler on Issuu.com has had nearly 15,000 views, with nearly half of readers clicking through every single one of the 50 pages.

The sampler can be personalised for any bike shop, bike company or advocacy group. Here’s one I just produced for Canada’s Momentum Magazine:

This version of the sampler has a new back cover and a new sidepanel on page 12. The new text reads: “No need for Spandex or Lycra, bike to work in ordinary clothes. Start with short trips.” It then links to the Clif Bar 2milechallenge website.

Momentum – the ‘magazine for self-propelled people’ – is brilliant. Here’s the latest issue (also flickable on Issuu.com):