Get your vids in quick, the deadline is August 30th.
The rules for the Shimano/YouTube/QR comp are here. 120 videos have been submitted to date.
Not all comply to the competition’s requests for the videos to be like “TV adverts extoling the virtues of bicycling to a mainstream audience. So, go light on the Lycra. No techie stuff. No Critical Mass protest vids. No art installations. Just great images of cycling that could make Joe and Joanna Public get out there and ride…for the sheer fun of cycling.”
The competition winners get Shimano schwag, including top-end components. The competition is also sponsored by New Belgium Brewing Co. of the US, maker of Fat Tire Amber Ale. A video of a New Belgium TV ad featuring cycling was used in the Shimano/YouTube competition video:
“I abhor the Barrattification of Britain, this defacing of green and brownfield sites by identikit boxes…Let’s plan new-builds with variation, greenery, ecology and community in mind.” WAYNE HEMINGWAY The Independent, April 2001
Following the publication of this article, property development company George Wimpey called Wayne Hemingway’s bluff. Would he and his wife Gerardine, the other half of iconic 1980s clothing brand Red or Dead, help design a new housing development in Gateshead?
The Staiths South Bank was the result. It’s Britain’s biggest HomeZone and it now has a bike pool facility for residents.
HomeZones aim to promote a more balanced relationship between pedestrians, cyclists and vehicles. Rather than prioritising cars, they encourage environments where the spaces between the houses are safe for children to play and for adults to meet their neighbours.
Phase one of the Staiths South Bank development was completed in April 2005. The whole scheme to house over 2,000 is projected to be finished in 2010. The 526-metre wooden Staiths on the river Tyne form a scenic backdrop to the development. Built in 1890 the Dunston Staiths were used for coal loading until 1980.
The 40-acre site will eventually contain 750 homes. It has a wide variety of homes including townhouses, apartments and semi detached houses. The buildings are finished in a range of materials including coloured render, brick, cedar wood cladding and Scandinavian tiling. Bins - and cars – are screened with wicker fences. There are ‘pocket parks’, communal barbeques, colourful children’s play areas and concreted-in outdoor table-tennis tables.
There’s a cycle route in front of the Staiths. This goes to Newcastle city centre along a flat riverside route. It’s blocked in the other direction but eventually there will be a cycle route to Europe’s largest mall, the MetroCentre.
It’s easy to reach the city centre by car from the Staiths South Bank, but even easier by bike. It’s a five minute cycle ride to the iconic Tyneside attactions such as the Baltic arts centre, the Sage and the Tyne bridge. The opening of the Gateshead ‘blinking eye’ Millennium Bridge has seen an additional 94,000 trips per year being generated between Gateshead and Newcastle, an increase of 186 per cent. Parking on the Quayside is limited.
George Wimpey North East is hoping to boost the number of residents who cycle with the introduction of the Cycle@Staiths Initiative, launched on Wednesday by Hemingway. This is a Read the rest of this entry »
After the end of August it will be illegal to ride a bicycle on most trails in Slovakia, reports the International Mountain Bike Association.
The regulation will be implemented by an amendment of forestry law passed by Slovak Parliament in June, and signed by Slovak President Gasparovic in July. The measure has met with a strong disagreement among Slovak public and has been criticised by mountain biking advocacy organisations.
Slovak mountain bikers were caught by surprise when they learned that a widespread ban of mountain biking on forest trails has been proposed. Just few days after the information became public the Slovak parliament passed the legislation, albeit after heated discussions. Mountain bikers believed they would be able to Read the rest of this entry »