This entry was posted on Thursday, June 7th, 2007 at 10:46 am and is filed under Celebs on bikes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Halfords has today reported it has reached an agreement with Britain’s Olympic gold-medal winning Chris Boardman to market a range of bikes and accessories using his name. I’ve placed the main story on BikeBiz.com.
And here are the first pix of the new bikes - and the great man himself. The bikes and accessories will be available through half of the UK’s Halfords stores and the company’s IBD-style Bikehut stores.
In 2008, there will be an ‘elite’ range of cboardman bikes aimed at the top-end of the market, including top-end road and time trial bikes. These will be available from 25+ independent bike dealers in the UK, and there will be worldwide availability also.
More details on Boardmanbikes.com.