This entry was posted on Wednesday, September 5th, 2007 at 9:27 am and is filed under Tour of Britain. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
E.ON UK – a sponsoring partner of the Tour of Britain, which starts 9th September – is to offer lots of ToB content from its website.
The company – which owns Powergen – is to offer a daily podcast, a daily blog, an online game, and SMS competitions.
E.ON UK is the sponsor of the King of the Mountains competition, and there’s sure to be lots of polka dot branding on the ToB microsite at www.eon-uk.com/tourofbritain. This goes live on Friday.
Those planning on seeing the race from the roadside can look forward to E.ON hand-out hats, with E.ON red on one side and the King of the Mountains spots on the other. There will also be some branded bidons and and clappers at selected stages.
The race takes place 9-15th September, with the seven stages taking the cyclists from London to Glasgow. Teams involved this year include CSC, Barloworld, T-Mobile and Tinkoff Credit Systems.