Car info innovator designs fast, brainy $20k+ bike

Motorsport engineering specialists BERU f1systems has produced an info-rich, composite-framed bike, the Factor 001. The Factor 001 is said to be the “ultimate training tool combining innovative design and advanced electronics to record and analyse biometric data.”

This data is likely to include power as well as standard HRM output.

The prototype was displayed at the British Racing Drivers’ Club awards luncheon in London where BERU f1systems was sponsoring the Graham Hill Trophy, an award won by Formula One driver Lewis Hamilton. The fast Brit is to receive one of the Factor 001 bikes next year.

BERU f1systems’ MD John Bailey said: “It is very applicable that our first bicycle will be going to a sportsman succeeding at the highest level. The data the bicycle can generate will help such athletes to truly understand and enhance their training. Our order book is now open and orders will be treated on a strictly first come, first served basis.”

There’s precious little detail on the bike on Factor001.com but you can register for email updates. The bike is expected to retail for c. £10,000. The first pic shows a bike equipped with what looks like Speedplay pedals but also lots of proprietary components, from saddle through to headset-and-fork set-up. The bike features Factor001 wheels, a Beru-branded composite-and-alu rear mech, ceramic bearings (natch), and Beru disc brakes. Here’s a pic of the rear stays.

BERU f1systems produces vehicle wiring harness systems, tyre pressure monitoring, stress measurement and composites. In January 2007, BERU f1systems won the Autosport International Innovation of the show for its Wire in Composite technology.