This entry was posted on Thursday, May 1st, 2008 at 7:16 pm and is filed under Misc. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I’m lucky enough to get to a load of international trade shows and am expected to go gooey over the latest in composites frames and components. On the whole, I don’t tend to, although I’d not throw a Cervelo R3 SL out of bed.
However, in an ad in the latest issue of BikeBiz (I don’t get to see the ads before the mag is published) the above gloves from Knog had me reeling. Like all Knog products they’re drop dead gorgeous but these just shout “own me.”
Knog is an on-the-edge Australian company, with a wicked and warped sense of humour in their marketing. Girls kissing in a glove pic? Whatever next?
I’ve been reporting on the design-led company over at BikeBiz.com since 2003.
At the time I wondered aloud where the Knog name came from. Shakespeare, perhaps?
The Merry Wives of Windsor, Act III Scene I, A field near Frogmore
SIR HUGH EVANS: “Pless my soul, how full of chollors I am, and trempling of mind! I shall be glad if he have deceived me. How melancholies I am! I will knog his urinals about his knave’s costard when I have good opportunities for the ork. ‘Pless my soul!”
Nope. The name came from one of the first products considered for the Knog portfolio - a full face polystyrene helmet, a thing that protects the noggin…