This entry was posted on Tuesday, June 24th, 2008 at 10:06 am and is filed under Bicycle advocacy, Women's cycling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
No, it’s not the Tour de France just yet, click through to a rather fabulous video featuring a stick-thin model riding a Pashley bike.
It’s full of summer fun and there are some great images of cycling in parks, on the road, and along canal towpaths. Naturally, the beautiful model filmed in a variety of outfits, including some flowery short dresses, buys a bouquet to put in her bike basket. There are non-pervy close-ups of her legs and bum.
The video is called ‘Pedal Power’ and is a Top Shop promotion based around ‘Top Shop wants your Rubbish’ a link-up with new-and-expensive style mag, Rubbish Magazine.
“This season with allotments crowned the new hotspots, Pashley bicycles have become the only wheels to rock up in. So why not dust off your saddle, ditch the Lycra and watch out video to see how you can free-wheel round the streets in style.”
The site also puffs PDFs of suggested bike rides in London, Glasgow, Dublin and Manchester.
‘Top Shop Fashionable Bike Route No.2 London’ takes the rider from the Columbia Road flower market (”What better way to while away a Sunday than buying a bloom or five from this famous flower market”) via Richmond Park (”the best place in London to cycle all the way round with a kite attached to your mudguard”) to Top Shop of Oxford Street.
Über-chic London bike shop Velorution gets a tasty fat plug.
The Pedal Power site is also the place to enter a competition to win a Pashley Sonnet Bliss bicycle.