This entry was posted on Wednesday, August 6th, 2008 at 12:14 pm and is filed under Advertising, Bicycle advocacy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Cycle tourist Mark Beaumont, the British man who set out to break the around-the-world cycling record and finally achieved his goal earlier this year, is now starring in a TV ad for telecoms company Orange.
The ad is the second in the ‘Together We Can Do More’ campaign. The ad tells the story of Beaumont and was launched yesterday. It’s supported by poster, press, radio, and online ads.
The film, directed by Danny Kleinman, opens on Beaumont walking into a room with four large projection screens, four walls and a stationary bike in the centre. As Beaumont begins to pedal, his memories are projected onto the screens. The images represent his life’s journey - from childhood to the day he broke the record - and all the people that contributed to his achievement.
Justin Billingsley of Orange UK said: “The Mark Beaumont ad brings to life a thought-provoking inspirational story that people can reflect on.”
Here’s the ad:
It’s good but better is this ten-minute documentary describing Beaumont’s upbringing and the round-the-world trip itself and his motivation.