This entry was posted on Friday, October 10th, 2008 at 1:49 pm and is filed under Bicycle advocacy, Bicycle helmet, Bike to Work Book, Cycle lanes, Women's cycling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I was in London yesterday, visiting the Cycle show at Earl’s Court. I had a bike to deliver, a Cannondale Bad Boy single speed, the one with the new Lefty fork. It was a great day to cycle in London, the sun was out and so were the cyclists.
I had an hour to kill before being allowed in the show so I took my time getting from Kings Cross to the other side of Kensington High Street. In the best furtive style of Mikael Colville-Anderson over at the utterly brilliant CopenhagenCycleChic.com, I slung a camera around my neck and captured as many non-Lycra cyclists as I could.
It was easy pickings. The place was awash with what Colville-Anderson flags as “Normal people in normal clothes on normal bikes.”
This made a visit to the Cycle show a bit like flipping over into a different universe. There was a token town bike on many stands - and stand-out urban brands such as Brompton, Pashley and Velorbis were there - but, as to be expected really, much of the rest of the show was dripping with high-end road and mountain bikes. Personally, I drool over these kind of machines but I do wonder what a ‘credit crunch commuter’ would make of all the carbon on offer.
Don’t get me wrong, aspirational bikes are good and a show stuffed with stealth black hybrids and Dutch roadsters would turn off the techies, but if Joe Breeze is right, ‘transportation bikes’ will become a bigger category than the mountain bike was in the ’80s and ’90s. If so, the bike trade is in the pre-MTB phase of largely ignoring what’s staring them in the face.
In another post I’ll talk about the show, and what was on offer for the urban commuter. I was especially taken by the Bspoke clothing range, which has been designed by rag trade specialists but has the added benefit of subtle, you-don’t-know-they’re-there cycle-specific design features. Simon Mottram of Rapha told me there’s huge scope for cycling-to-work togs to become a major category. It’s in its infancy at the moment.
Right-o, back to the pix, more of which can be seen on this Flickr set. I didn’t deliberately take pix of folks without helmets, most people just weren’t wearing them. And this is why I’m a strident opponent of cycle helmet compulsion: it would force many of these kind of cyclists to ditch their bikes.
Bastard motorist. Has he even seen the cyclist?
Top marks for cycling in a suit, sir, but you might want to modify that pedal position. Cannondale has sponsored a bunch of Bike to Work Book video quickies which will identify and fix these little cycling errors.