This entry was posted on Wednesday, November 5th, 2008 at 3:49 pm and is filed under Advertising, Bicycle advocacy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Earlier this year, Transport for London ripped off a video awareness production of Dr Daniel Simons and had an enormous success with it. The ‘basketball video’ has had 4,980,000+ views on YouTube.
TfL has now produced a new set of videos. They will also go viral and may make motorists think twice about their duty of care on the road. It’s just such a shame the agency which produced the videos for TfL won’t credit the originators of the earlier inattentional blindness videos.
Cyclists are often on the receiving end of such blindness, so much so there’s an acronym for it: SMIDSY (’Sorry, mate I didn’t see you’).
Do The Test: