This entry was posted on Friday, December 12th, 2008 at 12:01 pm and is filed under Bike to Work Book, Video viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The Bike to Work Book is going great guns. The page-flippy versions on Issuu.com have had 14,444 views between them.
There’s more than one because I produce personalised versions for anybody with an audience, be that an email list or a website on which to embed the book.
Here’s one I did for a British bike shop, Mr Cycles:
One of the personalised versions - produced for the Cadence Revolution podcast - has had nearly 1000 views. The main Bike to Work Book on Issuu.com has had 11,272 views. The back-end stats show me that nearly fifty percent of readers flick through to the very end of the book.
To ramp up views even further I created a ‘Social Media Release’ on the book yesterday. I placed this on PitchEngine, a spiffy new place for storing and broadcasting press releases. This release and another I created on PRLog.org helped get the Bike to Work Book high up on Google News.
PitchEngine is the more tech-savvy of the two services, featuring lots of social media bells and whistles, including embedding of YouTube videos. I created this short for PitchEngine: